The shop that is smaller than its sign
A tuck shop in the KwaZulu-Natal midlands, built as a small metal room and labelled by hand.

A rectangular metal building, a single window, a door, a light colour with dark green trim. The goods it sells are written on the outside, which is the correct solution when the shop is one room and the wall is the only advertising space available.
Out here the shop is not a convenience; it is the difference between a trip into town and no trip at all. The spaza model is the same as in a city but the distances it saves are much longer, and that changes what has to be stocked.
The green trim on the frame is worth noticing. Somebody decided on a house colour, painted it, and kept it. That is what a brand looks like when the budget is a tin of paint.
The sign is the shop’s only chance to be read from the road.